Losing its meaning? ‘Microbiome-friendly’ terms at risk of misleading consumers – Sequential CEO 29-Jul-2024 By Amanda Lim The widespread usage of terms such as ‘microbiome-friendly’ are "inaccurately representing the complexity of the microbiome”, says the chief executive of a microbiome testing company.
![The widespread usage of terms such as ‘microbiome-friendly’ are “inaccurately representing the complexity of the microbiome”. [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/microbiome-friendly-terms-at-risk-of-misleading-consumers-sequential-ceo/17596831-1-eng-GB/Microbiome-friendly-terms-at-risk-of-misleading-consumers-Sequential-CEO.jpg)
