The company’s flagship Nivea brand is once again a market leader and set to launch into new markets, while sales of luxury brand La Prairie continue to decline.
After 10 years of research and 1,700 ingredients tested, the German health and beauty company has unveiled its new patented anti-ageing active ingredient that protects the skin’s collagen from ‘sugar damage.’
Beiersdorf’s chief executive is “optimistic” about getting China’s regulatory approval for its hero ingredient W630, which will allow it to launch a wider range of products in the lucrative market.
Nivea saw record-breaking sales in 2023, which offset the disappointing performances for La Prairie and Chantecaille. The CEO shared his action plan to boost these luxury brands.
Its trio of mass-market skin care brands saw impressive growth for the German company by the end of Q3, while sales of luxury brand La Prairie continued to decline.
International skin care major Beiersdorf has reported a net profit surge for the first half (H1) of 2022, with its flagship Nivea brand performing especially well worldwide and great successes reported in sun care and Latin America for the broader business.
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
International skin care major Beiersdorf wants to reinvent its flagship Nivea brand over the next financial year, carving out a more global, digital and sustainable offering, its CEO says.
International skin care major Beiersdorf has reported a rise in group sales and net profit for the full year of 2021, with significant growth in Latin and North America.
International skin care major Beiersdorf has shuffled its leadership team with a CEO succession as it edges into 2021 after reporting an overall sales rise for the first quarter.
Personal care major Beiersdorf is building a multidisciplinary technology centre at its headquarters site that will merge research, development and production in a move set to drive competition and future-proof innovation, its senior VP of supply chain...
International skin care major Beiersdorf has reported a sales drop for the third quarter of 2020 though sales in dermocosmetics grew, proving the segment to be particularly COVID-19 resilient.
The Middle East is defined as one of the world’s fastest-growing beauty markets, buoyed by strong purchasing power and high international brand engagement, but what names are ahead of the pack?
Personal care major Beiersdorf has partnered with image recognition technology Google Lens to develop limited edition interactive packaging on its Nivea Men range in Germany.
Big brand talks: In conversation with Unilever, REN, Beiersdorf, Bulldog and Beauty Kitchen
Unilever, REN, Beiersdorf, Bulldog Skincare and Beauty Kitchen are all dedicated to continued innovation around durable beauty with TerraCycle’s spin-off Loop, but each brand says there remain challenges ahead.
TerraCycle spin-off Loop has launched its UK pilot e-commerce platform in partnership with Tesco, offering a selection of personal care and beauty brands in waste-free, reusable packaging.
A compilation of CosmeticsDesign-Europe’s most-read news from June 2020 shows significant interest in big brand innovation, including L’Oréal’s paper tube roll out and Coty’s perfume patent, as well as high engagement on M&A news and brand ranking...
Beiersdorf-owned Nivea remains the most chosen beauty and personal care brand in Europe and the only one purchased by over 50% of households – an impressive feat for any global brand, says Kantar.
Colgate, Lifebuoy and Sunsilk are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2020 Brand Footprint.
International skin care major Beiersdorf has released its unaudited, preliminary sales for 2019, spotlighting Nivea, La Prairie and Eucerin as key growth drivers.
Kantar Worldpanel Brand Footprint 2019 - A Deeper Look
Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2019 Brand Footprint.
Never one to stagnate in its travel retail business, Beiersdorf has launched its first range of market exclusive Airline sets under its Nivea brand to be sold in-flight.
Personal care manufacturer Beiersdorf has launched a new travel retail product which will strengthen its anti-ageing offering, with a particular focus on the masstige market.
When your brand is as well-known as Nivea every pack design becomes important to maintain its image. With this in mind, Beiersdorf set a specific project for packaging supplier Global Closure Systems for its latest skin care product.
The Nivea skin care maker announces solid 2012 results after increased demand in emerging markets is offset by the weak economic climate in the company’s home European markets.
Pop star Rihanna has been dropped from a multi-million Euro advertising campaign sponsored by Germany-based cosmetics and personal care giant Beiersdorf for its Nivea skin care brand.
In line with its ‘Focus on Skin Care. Closer to Markets’ strategy, German cosmetics company Beiersdorf has announced plans to make significant investments in its mass market Nivea brand in 2011, in order to strengthen its long-term position.
Beiersdorf will launch a Nivea marketing campaign in the Middle
East this month as part of its global umbrella campaign for the
company's flagship brand.
Nivea has announced the launch of its international umbrella brand
campaign, representing a further step in Beiersdorf's business
strategy to expand its presence in the global personal care market.
Beiersdorf is making a move to mirror the booming success of the
Western male grooming market in India - increasing its marketing
campaign for the Nivea for Men skin whitening range.
Germany-based packaging design company Dieter Bakic has won the
German Packaging Award 2006 for the design and refinement category
with its latest design for the Nivea Beauté range.
As part of Beiersdorf's effort to grow the worldwide presence of
its Nivea brand, the company says it will be focusing on the
rapidly expanding Eastern European markets of Romania and Bulgaria
in an effort to raise awareness...
Despite the lull in its domestic market, German personal care
player Beiersdorf has revealed steady results for the first nine
months of the year, prompting the company to increase its
expectations for full year sales.
The maker of the Nivea brand has announced first quarter sales
broadly in line with the previous quarter, but a small increase in
profits helped the company to achieve a respectable bottom line,
reports Simon Pitman.
Nivea has reportedly signed a half million pound (€0.75 m) deal
with TalkSport to sponsor the UK commercial radio station's
coverage of the Euro 2004 tournament and promote its new Nivea for
Men Sensitiv product range, writes...
![Beiersdorf’s chief executive is “optimistic” about getting China’s regulatory approval for its hero ingredient W630. [NIVEA]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/beiersdorf-closing-in-on-china-s-approval-for-brightening-ingredient/17241044-1-eng-GB/Beiersdorf-closing-in-on-China-s-approval-for-brightening-ingredient.jpg)
![Nivea’s premiumisation efforts has helped to increase the average selling prices of its face and body care portfolio. [Nivea]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/nivea-s-premiumisation-strategy-in-china-yielding-success-in-face-and-body-categories/16372901-1-eng-GB/Nivea-s-premiumisation-strategy-in-China-yielding-success-in-face-and-body-categories.jpg)
![Sun care performed especially well in Latin America for Beiersdorf, particularly under its Nivea brand [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/beiersdorf-h1-2022-net-profit-rises-25-with-nivea-sun-care-and-latin-america-especially-strong/15670245-1-eng-GB/Beiersdorf-H1-2022-net-profit-rises-25-with-Nivea-sun-care-and-Latin-America-especially-strong.jpg)
![Colgate remains the most-chosen beauty and personal care brand in the world, entering into the 'brands of the decade' because of its successful growth [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/03/top-50-brands-2022-kantar-worldpanel-brand-footprint-spotlights-colgate-lifebuoy-dove-and-sunsilk/15653286-1-eng-GB/Top-50-brands-2022-Kantar-Worldpanel-Brand-Footprint-spotlights-Colgate-Lifebuoy-Dove-and-Sunsilk.jpg)
![Beiersdorf has global expansion plans for Nivea via active ingredient and sustainable packaging innovation [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/08/beiersdorf-reinventing-nivea-into-global-skin-care-brand-in-2022-via-active-ingredient-sustainable-innovation-says-ceo/13303636-1-eng-GB/Beiersdorf-reinventing-Nivea-into-global-skin-care-brand-in-2022-via-active-ingredient-sustainable-innovation-says-CEO.jpg)
![Skin care major Beiersdorf says its flagship Nivea brand performed particularly well during 2021 thanks to product innovations and expansion in Europe [Image: Beiersforf]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/beiersdorf-full-year-2021-net-profit-sales-rise-with-strong-growth-in-americas-and-nivea/13287349-1-eng-GB/Beiersdorf-full-year-2021-net-profit-sales-rise-with-strong-growth-in-Americas-and-Nivea.jpg)
