What do hair care shoppers want right now? New research reveals the most popular brands, products, celebs and influencers that people across the globe have searched for this year…
New consumer research from Avon has given fresh insights on the skin minimalism trend, influencer fatigue & the ever-growing popularity of dupe products…
Yesterday the UK beauty brand P.Louise broke records for the most revenue generated on TikTok Shop by a UK brand – earning £1.6 million in 24 hours. We asked founder Paige Williams for her top tips on selling through the ever-popular channel…
Many scent marketers will claim that smells trigger 75% of our daily emotions, as the olfactory nerve is directly linked to the amygdala, the area of the brain that processes emotion. We spoke to experts to explore what’s happening in the realm of functional...
Gen Alpha, AKA the ‘Sephora Kids’, has taken a keen interest in beauty, which has sparked much debate throughout 2024. We look at some of the brands that have since made it their mission to responsibly market their products to younger customers.
We are already more than mid-way through 2024, which makes it a good time to assess some of the trends that have impacted the beauty and personal care industries on a global scale so far this year...
In-real-life popup experiences continue to be a strong bet for beauty and personal care businesses that want to raise their brand profile, launch a new product and generally attract new loyal customers. But what do brands need to know before they invest...
Beyond the mainstream, a spectrum of specialised niches is flourishing. From taboo beauty to ‘ugly’ beauty, we've rounded up 6 brands that have been innovating in niche beauty categories...
Find out by signing up for our free ‘New frontiers: niche opportunities in beauty webinar’ and get exclusive insights from leading industry experts from the comfort of your desk or armchair.
In a bid to build more awareness that a growing number of people don’t have access to personal care products, cosmetics brand Lottie London has partnered with Toiletries Amnesty – an organisation working to end hygiene poverty and divert beauty industry...
For the ever-growing trend of ‘cleanical’ beauty products, how can designers clearly convey this concept in packaging? The London agency behind bareMinerals’ new launch Skin Rescue shares more…
The heritage personal care product was originally focused on soothing the skin of babies with nappy rash, but a new campaign – partially sparked by falling birth-rates – sees it change its focus…
U.S. Olympic Gold Medalist Lydia Jacoby, U.S. Paralympic Gold Medalist Anastasia Pagonis, U.S. Olympic Silver Medalist Torri Huske, and others will serve as brand ambassadors for the new campaign which launches today.
The UK-based health and beauty retailer is massively investing in bricks and mortar and will have opened 25 new stores by the end of 2024 – as it celebrates its 60th year on the British high street.
According to the viral-on-TikTok skin care brand Byoma, the Generation Alpha skin care boom – AKA the ‘Sephora Kids’ – has become an “epidemic” due to “lack of education resulting in mis-purchasing products”. Here's how the brand plans to...
We caught up with two Mintel beauty and personal care analysts to discover what trends they are monitoring right now. Watch the video or read the summary below to find out what they had to say…
As it prepares to launch onto the Spanish stock exchange, the Barcelona-based company with a 110-year legacy has also rebranded its visual identity. Its CEO explained why...
In-depth data from one ecommerce retailer has revealed Europe’s favourite beauty brands based on online searches, as well as the world’s most popular brands based on searches and social media popularity…
The 55th edition of international beauty trade show Cosmoprof Worldwide Bologna has just closed. According to the organiser, this year’s show attracted 248,500 visitors from 150 countries.
The London-based market intelligence and trend forecasting agency The Future Laboratory has been studying the needs and attributes of various generations for its Now & Next 2024–2025 Report and revealed some new insights for brands...
L’Oréal’s chief digital & marketing officer Asmita Dubey recently won the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. We spoke to her to learn more about her award-winning strategies and how the business is navigating...
With the popularity of TikTok and other video-based social media platforms as marketing and educational tools, more consumers expect to see brand ambassadors on-camera sharing their expertise. How can cosmetics brands ensure they are getting the best...
The Unilever brand has spoken out against young girls increasingly being exposed to adult skin care content and feeling “societal pressures to adopt unnecessary anti-ageing skin care routines.”
Nivea saw record-breaking sales in 2023, which offset the disappointing performances for La Prairie and Chantecaille. The CEO shared his action plan to boost these luxury brands.
While the ‘tweens in Sephora’ headlines have raised a lot of eyebrows and some deeper concerns, it’s clear that Generation Alpha has a thirst for beauty products based on science and can potentially alter the future industry landscape.
The #coquette aesthetic has garnered popularity on TikTok and Prada’s latest makeup and hair looks at Milan Fashion Week took a similarly ultra-girly turn…
TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...
Generation Z can be a puzzle for beauty companies, as they don’t appear to have the same levels of brand or product loyalty as their predecessors. What do marketers and R&D experts need to know about this generation?
On Tuesday 30th January at 2.30pm (GMT)/3.30pm (CET), we will air a two-hour broadcast dedicated to uncovering the mindset and values of the ‘next generation consumer’. As we unveil beauty industry trends for 2024 and beyond, we’ll put a special focus...
When a cosmetic or personal care product has been created with a biopharmed ‘plant-based’ ingredient rather than one from nature, should traditional design codes for ‘natural’ or ‘clean’ beauty go out of the window? Where do you start with designing and...
The focus on textures and new experiences in beauty products, often driven by TikTok, shows no signs of waning popularity. What’s new in this rising trend?
Estée Lauder revealed how it has been working with social media management software company Dash Hudson to use AI to pre-predict high-performing social media content to boost consumer engagement and make time and cost savings.
Recent findings from a study by influencer marketing software Traackr reveals how younger consumers are using social media platforms in 2023 to consume content and purchase new products. We’ve dug deeper to understand what these learnings will mean in...
As part of the company’s ‘Big Tech Rebellion’, this Black Friday Lush will donate all profits from a limited-edition bath bomb to decentralised organisation People vs Big Tech.
Award-winning PR consultant Sophie Attwood has worked with a string of beauty and personal care brands, from St Tropez to Colgate, at her London-based agency. As a seasoned public relations expert, she’s even written a book on the topic: Beautiful PR:...
Creating a brand from scratch is no easy task, but staying authentic, building a loyal following and making smart distribution decisions is key to success, say experts.
Digital-first strategies, subscription models, viral social media campaigns and celebrity CEOs mean these fresh faced beauty brands are taking advantage of the industry’s recession-resistant growth.
