Beauty tech & digital

6 beauty brands innovating in niche categories

6 beauty brands innovating in niche categories

By Kirsty Doolan

Beyond the mainstream, a spectrum of specialised niches is flourishing. From taboo beauty to ‘ugly’ beauty, we've rounded up 6 brands that have been innovating in niche beauty categories...

What are the new and unexplored categories in beauty?

What are the new and unexplored categories in beauty?

By Kirsty Doolan

Find out by signing up for our free ‘New frontiers: niche opportunities in beauty webinar’ and get exclusive insights from leading industry experts from the comfort of your desk or armchair.

11 packaging innovations seen at MakeUp in Paris

11 packaging innovations seen at MakeUp in Paris

By Kirsty Doolan

Every year the MakeUp in Paris trade show celebrates the cutting-edge industry developments seen among exhibitors through its Innovation & Trend (IT) Awards. This year, we've put a focus on the latest packaging innovations seen at the show......

ELC Acquisition DECIEM © Guido Mieth Getty Images

Estée Lauder completes Deciem acquisition for $1.7bn

By Cassandra Stern

The Estée Lauder Companies Inc. has completed its acquisition of Deciem Beauty Group Inc., enhancing its skincare portfolio with the Canadian company's innovative, transparency-focused brands, including its flagship brand, The Ordinary, for a total...

IsaDora's marketing director said she hoped the new look would help the brand

Behind IsaDora’s winning rebrand

By Kirsty Doolan

Swedish heritage colour cosmetics brand IsaDora overhauled its image and has since seen its ‘consumer perception of value’ jump up from 16% to 50%.

In June, the brand will donate 10% of sales from its new Lottie London x Outer Banks Endless Summer Collection – created in collaboration with the Netflix show – to Toiletries Amnesty

Lottie London campaigns to fight ‘hygiene poverty’

By Kirsty Doolan

In a bid to build more awareness that a growing number of people don’t have access to personal care products, cosmetics brand Lottie London has partnered with Toiletries Amnesty – an organisation working to end hygiene poverty and divert beauty industry...

Clara uses a mix of the brand's proprietary data, its pre-defined customer care questions and answers, its Clarins beauty coaches’ product training content, as well as content from its website

Clarins trials AI customer care bot

By Kirsty Doolan

The French heritage brand is the first prestige beauty company to do so and its CEO called it a "significant milestone".

The beauty aesthetics space is becoming much more holistic in its approach (Image: Getty)

How boundaries are blurring between tweakments and cosmetics

By Kirsty Doolan

As the beauty industry continues to grow, where can it go next? One potential avenue is more crossover with the ‘professional beauty’ salon/spa industry and aesthetics treatments space. We explore what this means for the cosmetics industry as we know...

The viral brand is launching several initiatives to kickstart Skin Barrier Awareness Month, starting by opening a clinical testing lab at its Glasgow HQ

Byoma: targeting the Gen A consumers “breaking” their skin barriers

By Kirsty Doolan


According to the viral-on-TikTok skin care brand Byoma, the Generation Alpha skin care boom – AKA the ‘Sephora Kids’ – has become an “epidemic” due to “lack of education resulting in mis-purchasing products”. Here's how the brand plans to...

Beauty NPD roundup: May

Beauty NPD roundup: May

By Kirsty Doolan

10 new beauty and personal care product launches to know about…

Mintel's analysts revealed the beauty trends they are watching right now

What’s hot and what’s not in beauty right now?

By Kirsty Doolan

We caught up with two Mintel beauty and personal care analysts to discover what trends they are monitoring right now. Watch the video or read the summary below to find out what they had to say…

Cosmetify's global research has revealed each country's 'favourite' beauty brand by online search count

New research reveals Europe’s most-searched beauty brands

By Kirsty Doolan

In-depth data from one ecommerce retailer has revealed Europe’s favourite beauty brands based on online searches, as well as the world’s most popular brands based on searches and social media popularity…

© CosmeticsDesign

NYSCC Suppliers’ Day 2024: Special Events, Staples & Highlights

By Cassandra Stern

In addition to a diverse offering of educational sessions and an engaging array of exhibitors across the show floor, this year’s NYSCC Suppliers’ Day conference will offer several special events, show staples, and activities to supplement attendees'...

Founder of Trend Sourcing agency Pascale Brousse and formulations expert and co-founder of Horée Cosmetiques Laurence Caisey shared insights on what caught their eye at this year’s show and why they thought this was important…

A trend-hunter’s take on future beauty trends

By Kirsty Doolan

What were some of the key themes driving innovation at In-Cosmetics Global in 2024? We asked two seasoned trends experts to find out what captured their attention at the show…

The ever-growing mountain of environmental regulation changes have presented a big challenge for the cosmetics industry (Image: Getty)

Navigating environmental regulations for cosmetics

By Kirsty Doolan

As more beauty and personal care companies make the transition to become greener, sustainability has been a key theme at this year’s InCosmetics Global show. We asked the experts how companies can facilitate this transition, wherever they are in their...

From natural, forest-inspired hues to acidic limes, green nails have seen 1,736,528 combined views and posts so far this year (Image: Getty: lambada)

Top 10 nail trends of 2024 so far…

By Kirsty Doolan

New trends data analysing Instagram and TikTok posts has revealed the top nail trends of 2024 (so far). Read on find out more…

Neurocosmetics is a growing trend as more beauty consumers demand products that make them feel good as well as look good (Image: Getty)

4 new neuro-cosmetic ingredient innovations

By Kirsty Doolan

Ingredients based around the mind-skin connection are big news at the InCosmetics Global show this year. Here are four new innovations that have just launched.

New molecule Melasyl took 18 years in the making and been launched in formulations for La Roche Posay’s Mela B3 franchise

L’Oréal laboratory head on new anti-pigmentation ingredient Melasyl

By Kirsty Doolan

After 18 years of research, French beauty multinational L’Oréal recently introduced a new molecule Melasyl that’s been used in La Roche Posay’s Mela B3 franchise to intercept skin pigmentation before it starts. We spoke to the company’s head of laboratory...