Aveda be curly advanced
Aveda’s new collection for curly hair features seven products that are designed to cleanse, condition, prime, and style all types of textured hair.
The plant-based, silicone-free formulas were tested for four years on all types of textured hair, from 2A – 4C patterns. to ensure efficacy on all types of curls, coils and waves.
The formulation also features a special peptide that was derived from hydrolysed pea protein and vegetable protein.
Christine Hall, Vice President of R&D at Aveda explained more about this plant-based ingredient. “These owe their efficacy to the hydrolysis process, which breaks down these proteins into small, potent peptide components. The diminutive size of these peptides facilitates their penetration into the hair, delivering unparalleled strengthening benefits.”
